Back in management school, you must have studied human resources and marketing as two distinct but inevitable parts of business management. Today, HR marketing is an all-new relevant term, which is relevant for businesses around the world. In this post, we will try and decode what HR marketing may mean for your business.
Dealing with the hiring challenges
With increasing competition, businesses are spending more on marketing than ever before. With marketing, the aim is pretty simple – to promote a brand and ensure decent sales numbers. In case of HR marketing, you are actually trying to sell the brand for professionals. A term that’s getting more important by the day is employer branding. This simply refers to the process of branding a business as one of the ‘greatest places to work with’. You are telling professionals that they deserve your company and your business deserves their talent. This isn’t easy, which is why many brands are hiring professional firms, like agence Setp24, for their HR marketing needs.
How does it work?
HR marketing starts with research and creation. There are many steps in the process, such as production and employer brand deployment, creating media and digital recruitment strategy, content writing, HR strategic planning hosting and creating internal workshops, presentations, and commitment assessments. Every business is different, which is why agencies are constantly trying to innovate and reinvent their processes and approach towards the job. If you want to make the most of HR marketing, you must first focus on what you expect from people, who you want to hire, and how you want to present your brand.Upload Files
Today, HR marketing is a comprehensive process. It doesn’t have to be exclusive of the traditional marketing practices, but the approach needs to be smart enough. As a business, you must focus on the changing trends, learn from competitors and have a concrete plan in place. HR marketing also requires understanding the global changes, because businesses are rethinking of the hiring process and adding more responsibility for the HR departments. If you are not sure of where to start, talk to the marketing agency you have hired, and they can tell you more on what it takes to get and retain people for your company.
HR marketing works for smaller businesses and startups, as well, so don’t shy away from being an employer brand that professionals and top talents identify with.